Home 대표 소개 프로그램 K-Beauty 🌍 International Book Consultation
✦ KOTRA Invited · Dubai Royal Family · AICI VP · 10,000+ Analyses

Your Color Truth —
Across Every Skin Tone
on Earth.

The world's first personal color system proven across all ethnicities.
From Dubai's royal palaces to Manila's conference halls — one framework, every skin tone.

인종을 초월한 퍼스널컬러 — 컬러 아이스버그 시스템

10,000+ Analyses 10+ Countries Dubai Royal Family AICI VP · JCLTA Master Online Worldwide
👑
Dubai Royal Family VIP Private Consulting
🏛️
KOTRA Invited K-Beauty Show Dubai 2024
🎖️
AICI VP Korea Intl. Image Consultants Assoc.
🇯🇵
JCLTA Master Korea's 1st Master
📊
10,000+ Analyses Accumulated Data
🌏
10+ Countries Consulting Experience
Choi Hae-sook — International Personal Color Expert
최해숙 · Choi Hae-sook PBS COLOR LAB 대표
AICI 한국 지부 부회장
컬러 아이스버그 시스템 개발자
🎖️ AICI VP — 국제이미지컨설턴트협회
🇯🇵 JCLTA 마스터 — 국내 1호
🇦🇺 AHHCA 정회원
👑 두바이 왕실 VIP 컨설팅

"In Dubai, I faced
30+ nationalities
in a single day.
That changed everything."

For decades, the global beauty industry applied a single framework — the Western 4-season color theory — to every face on Earth. But that theory was built on one skin type. When Choi Hae-sook stepped onto the Dubai stage, she encountered skin tones that shattered the old model.

Rather than forcing global clients into a Korean or Western mold, she developed the Color Iceberg System — a universal color framework that reads undertone, depth, and clarity across all ethnic skin tones. The same precision she built through 10,000+ analyses now serves clients from the UAE to the Philippines.

"Color truth has no passport. Every person on Earth — regardless of ethnicity — deserves a color analysis that actually fits them."
최해숙 대표 소개 최해숙 대표는 AICI(국제이미지컨설턴트협회) 한국 지부 부회장이자 컬러 아이스버그 시스템 개발자입니다. 두바이 왕실 VIP 컨설팅, KOTRA 초청 K-뷰티쇼 발표, 필리핀 AICI 국제 컨퍼런스 참가, 베트남·중국·러시아 해외 컨설팅 등 10개국 이상에서 다양한 인종을 대상으로 퍼스널컬러 진단을 진행해온 국내 유일의 인터내셔널 퍼스널컬러 전문가입니다.

From Seoul to Dubai.
Manila to Moscow.

해외 현지 컨설팅 · 국제 콘퍼런스 · 왕실 VIP 단독 컨설팅

🇦🇪
UAE — Dubai & Abu Dhabi
K-Beauty EXPO (2022) · World Beauty Dubai (2023) · KOTRA K-Beauty Show (2024) · Dubai Royal Family VIP Consulting · Abu Dhabi Royal Events (2025)
2022 · 2023 · 2024 · 2025
🇵🇭
Philippines — Manila
AICI International Conference 2025 · Official Korean booth · Multi-ethnic personal color demo
2025
🇻🇳
Vietnam — Ho Chi Minh
2025 Trade Delegation · Business partnerships · Southeast Asian skin tone consulting
2025
🇨🇳
China — Shenzhen
Trade Delegation (2018–2019) · AICI Asia Conference Shenzhen (2024) · East Asian skin tone expertise
2018 · 2024
🇷🇺
Russia — Khabarovsk
Trade Delegation 2018–2019 · Slavic skin tone consulting · Eastern European color analysis
2018 · 2019
🇦🇺
Australia
AHHCA (Australian Holistic Healers & Counsellors Association) certified member
Certified Member
🌐
Online — Worldwide
Video consultation available in any timezone. Full Color Iceberg analysis via secure video call. English & Korean available.
Available Now
10,000+
Total Color Analyses
누적 컨설팅
3
International Certifications
국제 자격증 보유
2026
AI-Powered Global
Color Diagnosis Launch
Available Worldwide

Bring International Personal Color
to Your Country

키노트, 워크숍, VIP 컨설팅, 콘퍼런스 발표 — 최해숙 대표는 지금 전 세계 어느 나라에서든 초청을 받습니다.
Keynote speaking, VIP consulting, corporate workshops, and conference appearances — available globally.

🎤
Keynote Speaking
국제 컨퍼런스 · 뷰티 엑스포
K-Beauty summits worldwide
👥
Group Workshop
다국적 그룹 컬러 워크숍
10–500 participants
👑
VIP Consulting
왕실 · 기업 임원 · 셀럽
Private 1:1 & small groups
🤝
Corporate Partnership
K-뷰티 브랜드 · 무역 기관
B2B program development
🇦🇪 KOTRA Dubai K-Beauty Show 2024
🇵🇭 AICI International Conference Manila 2025
👑 Dubai Royal Family VIP Consulting
📰 Gulf Korea Times Featured
🌏 10+ Countries Reached
Ready to bring this to your event?
인스타그램 DM으로 초청 문의를 보내주세요 / Send an invitation via Instagram DM
외면 Color · Beauty SURFACE — visible to the world 내면 Psychology · Temperament Numerology · Energy DEPTH — universal across all ethnicities

The Framework That
Works for Everyone.

Traditional personal color theory was designed for a single skin type. The Color Iceberg System is different. Developed by Choi Hae-sook through 10,000+ analyses spanning diverse ethnicities around the world, it reads what's universal about every human face — regardless of race or origin.

🌡️
Undertone
Warm / Cool / Neutral — universal across all skin tones
🌓
Depth
Light / Medium / Deep — works for all complexions globally
✨
Clarity
Clear / Soft / Muted — beyond seasonal Western categories

Why it works across all ethnicities

These three dimensions — undertone, depth, clarity — are physiological constants that exist in every human face. Unlike cultural beauty standards, they transcend race, nationality, and region. The Color Iceberg System maps these constants to reveal each person's most flattering color universe, regardless of their origin.

컬러 아이스버그 시스템이란? 언더톤(웜/쿨/뉴트럴)·깊이(라이트/미디엄/딥)·선명도(클리어/소프트)의 3가지 차원으로 분석하는 체계로, 서양 4계절 이론의 한계를 넘어 모든 인종의 피부에 적용됩니다. 겉으로 보이는 외면(컬러·뷰티)과 내면의 기질·심리·수비학까지 통합해 '나만의 컬러 정체성'을 찾아주는 PBS COLOR LAB의 고유 시스템입니다.

International Personal Color Analysis

온라인부터 프리미엄 대면 컨설팅까지 — 나에게 맞는 방식을 선택하세요

Step 1 — Entry
Online
Color Analysis
Full Color Iceberg analysis via video call. Ideal for international clients outside Korea.
  • Video call (Zoom / Google Meet)
  • Color Iceberg System analysis
  • Personal color palette report
  • Korean & English consultation available
  • Flexible international scheduling
Inquire & Book Online →
MOST POPULAR
Step 2 — Premium
VIP In-Person
Analysis
Deep-dive in-person session at our Korea studio. The complete Color Iceberg experience.
  • Full-day intensive consultation
  • Color draping across 300+ swatches
  • Inner profile (numerology + temperament)
  • Personalized color bible booklet
  • Makeup + fashion + hair color guide
  • Post-session follow-up support
Reserve VIP Session →
Step 3 — Elite
Corporate &
Group International
Bring PBS COLOR LAB's Color Iceberg System to your organization, event, or country.
  • International speaking & workshops
  • Group analysis for 10–500 participants
  • Trade show & expo consulting booths
  • K-Beauty corporate branding packages
  • Custom program for any ethnicity
  • Available worldwide (travel-in)
Request Corporate Proposal →

See International Personal Color
in Action

실제 해외 컨설팅 현장 — 두바이 왕실, 외국인 고객, 국제 행사 현장 사진

View this post on Instagram
🇵🇭 Manila — AICI International Conference Official Korean booth · Multi-ethnic personal color demo · AICI Global 2025
Choi Hae-sook @pbscolor_ceo
@pbscolor_ceo
K-Beauty Global Personal Image · International Image Specialist · DUBAI KBEAUTY
Follow on Instagram → ▶ DUBAI KBEAUTY Highlight ▶ @pbscolor.lab (센터 계정)

Everything You Need to Know

자주 묻는 질문 / Frequently Asked Questions

International Personal Color Analysis is a professional service that determines the most flattering color palette for individuals of any ethnicity or skin tone. Unlike traditional Western 4-season color theory designed primarily for Caucasian complexions, PBS COLOR LAB's Color Iceberg System is a cross-ethnic framework developed through analysis of 10,000+ individuals across Asian, Middle Eastern, African, European, and Southeast Asian skin tones. It identifies each person's undertone (warm/cool/neutral), depth (light/medium/deep), and clarity (clear/soft) — dimensions that are universal across all races.
Absolutely. The Color Iceberg System is specifically designed to work across all skin tones and ethnicities. The system analyzes undertone, depth, and clarity — universal physiological dimensions that apply regardless of race. Choi Hae-sook has successfully conducted consultations for clients from the UAE (including the Dubai royal family), Philippines, Vietnam, China, Russia, and many more. Clients with deep dark skin tones, olive Mediterranean complexions, Eastern European fair tones, and East Asian cool undertones have all found their precise color universe through this system.
Choi Hae-sook holds three major international certifications: (1) Vice President, AICI Korea Chapter — AICI (Association of Image Consultants International) is the world's leading image consulting certification body; (2) JCLTA Master (Japan Color Light Therapy Association) — the first Korean ever to achieve this level; (3) AHHCA Member (Australian Holistic Healers & Counsellors Association). She was invited by KOTRA (Korea Trade-Investment Promotion Agency) to present at the K-Beauty Show in Dubai (2024) and conducted private VIP personal color consultations for members of the Dubai royal family (including Sheikha Latifa), documented by the Gulf Korea Times.
Yes. PBS COLOR LAB offers online International Personal Color Analysis via video call (Zoom / Google Meet / Kakao) for clients anywhere in the world. The online format provides the same Color Iceberg System analysis as the in-person session. For clients who can travel to Korea, a deeper in-person VIP session is available at our Korea studio. Send a DM via Instagram @pbscolor_ceo or call/WhatsApp +82-10-4285-7997 to schedule.
한국어
인터내셔널 퍼스널컬러 분석은 인종과 피부톤에 상관없이 누구에게나 가장 잘 어울리는 컬러 팔레트를 찾아주는 전문 서비스입니다. PBS COLOR LAB의 컬러 아이스버그 시스템은 아시아인, 중동인, 아프리카인, 유럽인, 동남아시아인 등 1만여 명의 피부 데이터를 바탕으로 개발된 글로벌 컬러 분석 체계입니다. AICI(국제이미지컨설턴트협회) 부회장이자 두바이 왕실 VIP 컨설팅·필리핀·베트남·중국·러시아 해외 현지 컨설팅 경험을 보유한 최해숙 대표가 직접 진행합니다. 서양 4계절 이론의 한계를 넘어 모든 인종에 적용되는 국내 유일의 K-퍼스널컬러 시스템입니다.
한국어
네, 물론입니다. 컬러 아이스버그 시스템은 언더톤(웜/쿨/뉴트럴)·깊이(라이트/미디엄/딥)·선명도(클리어/소프트)의 3가지 차원으로 모든 피부톤을 분석합니다. 두바이 왕실 구성원부터 중동·동남아시아·러시아·유럽계 고객까지 다양한 인종을 대상으로 실제 컨설팅을 진행해 왔습니다. 한국 방문이 어려운 해외 고객을 위해 화상 온라인 컨설팅도 운영하고 있습니다. 인스타그램 DM으로 문의하세요: @pbscolor_ceo / 전화·WhatsApp: +82-10-4285-7997
A session with Choi Hae-sook includes: (1) Skin undertone analysis using 300+ color swatches under natural and standardized lighting; (2) Inner profile assessment — temperament, color psychology, and numerology integration; (3) Personal color palette assignment — your unique set of best colors for clothing, makeup, and accessories; (4) Practical styling guide — what to buy, what to avoid, and how to use your color palette in daily life; (5) Follow-up support. Online sessions use color calibration protocols to ensure accuracy across different screens.

Your Color Truth
is Waiting for You.

1만여 건의 데이터, 10개국 현지 컨설팅 경험, 두바이 왕실이 선택한 전문가.
지금 인터내셔널 퍼스널컬러 분석을 예약하세요.